In the 21st century, we are so wrapped up with technology that we often overlook the benefits of a good old fashioned board game! Think about it, how many memories have you made with friends and family over a board game? The strategy, the patience, the laughter, the memories….not to mention the diplomacy skills developed and most importantly the JOY of the WIN. Sadly, with high definition TV, wii, smart phones and tablets, most of us have forgotten the value of sitting around a table connecting over a game. We recently revived the love of board games for our client, MGM Resorts International, with a custom version of MGM-Opoly. Seriously, so cool!!
We worked with the client to design the board, the player pawns and the content for all of the “chance” cards. It was a HUGE hit!! In my opinion, Monopoly is the quintessential family board game. When the recipients received the custom MGM-Opoly version in the mail, the photos captured and messages received were priceless. It has now taken on a life of its own including an online version of the game and additional special editions coming soon.
MGM-opoly has proven to be a fun way for our client MGM Resorts International to create awareness of the various properties in their portfolio. As we all know, a good game of Monopoly can last for hours as players roll the dice, make laps around the board in hopes of buying up properties, acquiring houses or hotels and ultimately collecting the most currency. The MGM-Opoly game board represents all of the hotel properties in their portfolio and the players have a chance to “buy” the iconic Bellagio, Circus Circus, Mandalay Bay, etc. And while time is spent playing, MGM-Opoly is advertising their properties- talk about a great value in terms of cost per impression! Who wouldn’t want to own a piece of Las Vegas!? In truth, the average MGM-opoly game should take about 1.5 hours to complete, but the time spent and the memories made could last for years!
Studies have confirmed that play is good for everyone. Game play is used with preschoolers to retirement home patients to engage the mind and fire the imagination. It encourages social interaction and helps to limit the distractions from modern day technology. Are you pumped to play some games now? I hope so! Do you need a custom game to represent YOUR brand? We would love to help you create your own custom game! They make wonderful gifts that can last a lifetime. So as a final nudge to action, don’t save the board games for the holiday season, dust one off and bring it to your dinner table tonight, you might be very surprised at the memories you will make!